ACD/Copywriter
Screen Shot 2023-08-27 at 9.32.19 AM.png

Andersen

Andersen Windows

Andersen has dominated the windows category since its founding in 1903. The 21st century brought an onslaught of pandemic-induced supply shortages, CMO change-ups and public competitor jabs. Through it all, we not only preserved Andersen’s position as the household name in the wide world of windows – we boosted sales by 8% in three short months.

 

For our contractor audience, we let real pros speak for the brand. The following spots feature non-actors espousing the virtues of Andersen products based on decades of first-hand experience.

Hidden Savings - 100 Series

Bad Reputation - 100 Series

 

Crafting a Legacy - 400 Series Anthem

Crafting a Legacy - Northeast

Crafting a Legacy - Southeast

Crafting a Legacy - MidWest

Crafting a Legacy - Southwest

 

For our homeowner audience, we “painted with light” to illustrate how the home of your dreams is a glance away with both Andersen, and their cousin brand, Renewal by Andersen.

Love the Life You See - The View

Love the Life You See - Picture Perfect

Love the Life You - See Coming Home