Andersen Windows
Andersen has dominated the windows category since its founding in 1903. The 21st century brought an onslaught of pandemic-induced supply shortages, CMO change-ups and public competitor jabs. Through it all, we not only preserved Andersen’s position as the household name in the wide world of windows – we boosted sales by 8% in three short months.
For our contractor audience, we let real pros speak for the brand. The following spots feature non-actors espousing the virtues of Andersen products based on decades of first-hand experience.
Hidden Savings - 100 Series
Bad Reputation - 100 Series
Crafting a Legacy - 400 Series Anthem
Crafting a Legacy - Northeast
Crafting a Legacy - Southeast
Crafting a Legacy - MidWest
Crafting a Legacy - Southwest
For our homeowner audience, we “painted with light” to illustrate how the home of your dreams is a glance away with both Andersen, and their cousin brand, Renewal by Andersen.