CHS
The American farmer is more than a grower. They’re a scientist. Economist. Botanist. Accountant. Engineer. And, most important, they’re a business owner with a literal stake in their local co-op. When tasked with proving a Fortune 100 company knows their co-op members better than anyone out there, we passed on the typical forced smiles and staged handshakes so common in ag marketing. Real American heroes were long overdue for a real campaign. The “Own It” campaign delivers just that.
*regional Superbowl spot
*AdFed The Show - Silver Pin
CD: Dustin Black
AD: Jake Carlsrud
Director: Anthony Frattolillo
Brand Anthem
